Brianna Donan

Director of Conference

Brianna is a senior Sport Management and Marketing dual degree major. She has previously worked in marketing, player operations, game day operations, and ticket sales/services for the New York Yankees, the Madison Square Garden Co. (New York Rangers), UMass Athletics, the Springfield Thunderbirds, and the NY Red Bulls. During her time at UMass Amherst, Brianna has held interest in brand and property management as well as digital media marketing, sales, and event planning. Brianna will be graduating in May 2019 and is excited to start her career in the sport industry.    

Carly O'Keefe

Director of Conference

Carly is a senior Sport Management and Information Technology minor. Previously, she worked as the Head Intern of Merchandising at Cape Cod Baseball and as Events and Public Relations intern for the Isenberg School of Business. Upon graduation, Carly hopes to combine her fields of study by working in digital marketing for a sport apparel company or on the brand side of sport.

Jordan Centola

Director of Attendee Outreach

Jordan is a junior Operations and Information Management major. She has had experience in sales and the food and beverage management industries. Jordan is pursuing a career in data analytics, business intelligence, and project management. She is excited to see the continual growth of the conference as well as the future of the sporting industry.

Casey Natelli

Director of Attendee Outreach

Casey is a senior Sport Management Major and information and Technology minor. She has interned in multiple collegiate athletic departments, including the University of Massachusetts in marketing and social media, game day operations, and ticket sales. After graduation she hopes to work to continue creating innovative content for a team or organization while developing her passion for branding across media platforms.

Brittany Quinn

Director of Finance

Brittany is a junior Sport Management and Accounting major. She is interning with PriceWaterhouseCoopers and has experience working with professional athletes and sport organizations at multiple volunteer events. Brittany is planning to acquire her CPA after graduation and is excited to further her skills and knowledge in the sport industry and take advantage of all opportunities to gain experience.

Jacob Coles

Director of Marketing

Jacob is a senior Sport Management and Marketing major. He has experience working in sport facilities with the Pittsfield Suns as an intern and has experience in sales through retail. Jacob is looking to pursue a career in advertising/promotions for professional sport organizations. He is excited to see the what the future has in store for the sport and entertainment industry.

Alexa Hirt

Director of Sponsorships

Alexa is a junior Sport Management and Legal Studies major. She is from Long Island, New York and has had experience interning with Madison Square Garden and a variety of different athletic organizations. Alexa is looking forward to furthering her experience in the sponsorship industry, and expanding her knowledge in the legal department.

Lauren Yung

Director of Sponsorships

Lauren is a first year MBA/MS in Sport Management student. Originally from Massachusetts, Lauren attended Washington University in St. Louis for her undergraduate studies. After graduating in 2015, she joined The Nielsen Company where she conducted market research before moving to their Product Leadership team. She also was the assistant coach for Brandeis University’s Women’s Volleyball team. Lauren currently works for the UMass Athletic Department.

The McCormack Sport Leaders Forum could not have been possible without the dedication and hardwork of these faculty advisors. Thank you all for all of your help!

Emily Must

Steve McKelvey

Will Norton